Persona put the user back into your user stories.

While we understand that our users are important we may lack language for talking about them. If you already know about persona you may find your approach for performing research and representing user data as a user persona to be time consuming and, what’s more, the persona you create simply aren’t being used. In this short tutorial you’ll learn to create simple relevant persona for your agile project, how to communicate them to the team, and how to use them generate valuable feature ideas, and design imperatives for your product.

Integrating customer feedback into an agile process is a challenge. Iterations are short, and finding time for research, design & development means making sacrifices. In this session we’ll talk about finding organizational allies who can become collaborators in customer feedback tasks, getting effective & timely results, & potential pitfalls. Enlisting your organization in these efforts builds a customer-centric culture and provides the team with critical input. Examples will be drawn from our experience at Viget Labs re-designing the international web presence of a global hotel chain.