The biggest risk to most projects is building the wrong product. Regardless of how fast your agile team becomes, nothing matters if you’re building the wrong product.

In this tutorial we will look at both non-financial ways of both prioritizing product backlog items and choosing among competing project ideas. Included are relative weighting, theme screening, theme scoring, and Kano analysis. You will leave with hands-on experience in very practical ways to prioritize a product backlog.