As Development VP, Rich Sheridan transformed his organization by adopting radical co-location and XP practices. Rich will share the history of this transformation including the tactics he used in selling this idea to his peers, his CEO, the Directors, and ultimately his team members. Rich now runs a software design and development company that was built from the ground up with an Agile culture and Agile processes. As the CEO of this company, Rich routinely has to sell customer executives on why they will realize business value from practices such as unit testing and paired-programming.