In 2007, OpenView Venture Partners decided to adopt Scrum as best practice in software development in its portfolio companies and Scrum as the standard practice in all internal operations. The OpenView Scrum teams aggressively remove all impediments (take no prisoners). Attached is a reference model that supports best practices in management, sales, marketing, finance, development, and customer support in OpenView portfolio companies. After over 52 weekly Sprints, OpenView is the first non-software Scrum to provide a working manual on how to do Scrum outside of software development.