Experienced product managers working with agile product teams for the first time are stuck between old methods and new ones. Developers are requesting new artifacts, advocating new meetings, and defining new roles. Old processes and artifacts that seemed to be working are not valued by agile teams. While developers are learning how to deliver working code faster, without agile product management the team might be building the wrong things. Agile product managers and product owners face issues focusing on the business, technical, marketing, and sales roles required for effective agile teams.