This talk will look at the product owner role on an Agile team from a Pragmatic product management perspective. Many software development companies rely on their product management organizations to represent the needs of customers and the market. Concentration on problems, the people who have them, and the circumstances under which they experience those problems is what makes the marriage of Pragmatic product management and Agile so valuable. This presentation will describe how the Pragmatic approach to the MRD gives the Agile product owner a headstart and the entire Agile team an edge.