Successful software products deliver a set of features your customers’ value and will pay for. To determine the correct priority and presentation of features, it’s important to understand the different behaviors and attitudes that exist in the audience for your product. Ethnographic field research is very valuable, yet can be expensive, time consuming and require skilled researchers. In this hands-on workshop, you will learn how to use collaborative play with customers to discover how they think and what they value, and use this intelligence effectively with your agile teams.

You’ve done user research. Now what? Join us for this hands-on session to learn how to interpret research data, prioritize findings, and create actionable design research items. Learn about the task analysis grid, how to create data-driven personas, and what the persona DNA model is.

Find out how to use actionable design research to inform your prototype. We’ll discuss 8 guiding principles that will help you avoid common mistakes made during prototyping. And finally, we’ll discuss a number of prototyping methods and give a number of tips and techniques for common prototyping tools.