Guerilla Research Methods
Tue, 2009-04-28 05:50 — Russ Unger, Todd Zaki Warfel
Level: Introductory
This hands-on session will cover a number of low cost, yet powerful research methods, like the “burrito lunch” to help you make better data-driven design decisions. We’ll provide a number of techniques for recruiting research participants, creating better research questions, and what to do with your data once you’ve conducted your research.
We’ll provide hands-on demonstrations for how to conduct field research and interview participants. We’ll even provide participants, yes, real people, for you to interview during the session.
Process/Mechanics
- 5 minutes—intro to guerilla research methods.
- 10 minutes—survey of guerilla research methods including case studies.
- 5 minutes—recruiting research participants.
- 5 minutes—forming better research questions.
- 5 minutes—break.
- 30 minutes—(exercise) hands-on interviewing with real research participants.
- 5 minutes—break.
- 5 minutes—critique.
- 20 minutes—knowledge share and wrap up.
Learning outcomes
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- How to recruit better participants. <
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- How to form better research questions. <
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- What to do with your data once you have it. <
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- A number of inexpensive, quick, but highly effective research methods when time and/or budget are limited. <
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- Great for both internal UX professionals, research professionals, external consultants and students of user experience design and design research. <
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- Uses real world case studies to show how guerilla research methods provide measurable ROI. <
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- Provides methods for selling guerilla research into the project from the start. <
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- Gives participants an assessment methodology to determine which method is best for their project or situation and valuable how-tos to execute the research. <
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- Completes the circle of selling-doing-designing, by showing participants how to incorporate research results into their design decisions. <
Featured participants
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