Pragmatic Personas: Putting the user back into user stories
Wed, 2009-03-04 08:04 — Jeff Patton 
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Level: Introductory
Persona put the user back into your user stories.
While we understand that our users are important we may lack language for talking about them. If you already know about persona you may find your approach for performing research and representing user data as a user persona to be time consuming and, what’s more, the persona you create simply aren’t being used. In this short tutorial you’ll learn to create simple relevant persona for your agile project, how to communicate them to the team, and how to use them generate valuable feature ideas, and design imperatives for your product.
Process/Mechanics
Part 1: Creating Simple User Models
Goals:
- Understand the where user models fit in a user centered design approach
- Understand Roles, Profiles, and Personas as for simple categorizations of user models
Exercises
- User role identification
- User profiling
- Creating Lightweight Personas
Part 2: Leveraging User Models 90 minutes
Goals:
- Understand why and how to communicate user models within your organization
- Leverage user models to identify product feature opportunities
- Leverage user models to identify necessary product design characteristics
Exercises
- Feature and design imperative identification
Learning outcomes
- Understand user roles
- Understand how to add data to a role to create a profile
- Understand how to create a lightweight user persona
- Learn to leverage persona for writing user stories
- Learn to leverage persona for identifying design imperatives - characteristics your product must have to be valuable for its target users
Featured participants
Primary target persona