Self-organization of human beings is a tricky thing. Agile coaches are constantly challenged with how to motivate/persuade/trick their teams into doing things, without telling them what to do, but there is very little information or training on this topic. Allowing a team to self-organize along the lines of “oh well, they’re all adults, they’ll figure it out” is just as irresponsible as reverting to the command-and control school of management. This tutorial presents an approach utilizing leading-edge research and techniques from social complexity science and team dynamics.