Prioritizing Your Product Backlog
The biggest risk to most projects is building the wrong product. Regardless of how fast your agile team becomes, nothing matters if you’re building the wrong product.
In this tutorial we will look at both non-financial ways of both prioritizing product backlog items and choosing among competing project ideas. Included are relative weighting, theme screening, theme scoring, and Kano analysis. You will leave with hands-on experience in very practical ways to prioritize a product backlog.
Prioritizing at the Right Level (10 minutes) This section describes the approach that will be taken during this session and then presents the view that the product backlog must be prioritized at the right level. Prioritizing efforts are burdensome and confusing if done with features that are too small; for example, which is higher priority, the front left wheel of a car or the front right wheel? Prioritizing is useful at a higher level (the air conditioning system vs. the transmission).
Non-financial Prioritization (75 minutes) This section will describe some non-financial prioritization techniques such as Kano analysis, theme screening, theme scoring, relative weighting, and analytic hierarchy process. Hands-on exercises help participants understand the techniques.
- Have learned some non-financial approaches to prioritizing features and projects
- Have gained practical, hands-on experiences with non-financial approaches
- Be able to select the most appropriate approach for your project and company culture.
- Understand how to distinguish between features that merely satisfy users and those that truly delight them.

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