Customers & Business Value
As an antithesis to the “if we build it, they will come” approach of product development; Apple’s success is often attributed to an organization that is hyper-effective at creating value – business and otherwise – for their customers. ‘Appleonians’ don’t build products, they solve problems, they meet needs and they create value. Teams are challenged daily to accomplish the same for our customers. Indeed, agile methods provide us excellent tools for pursuing just that. But exactly, how do we determine what’s the ‘right thing to build next?” How do we define and create business value for our customers?
The Customer and Business Value Stage seeks to champion the experiences, methods, techniques, processes, and metrics (and perhaps a little common sense!) the Agile community has developed to help answer these crucial questions. We’re seeking submissions that help define the state of the art when it comes to customers and business value, or at least help us achieve the next level in our journey. Specifically, this stage will focus on how best to work with customers in order to understand the problem being solved by the project and determine which features create the most business value.